Alix Earle isn’t just a TikTok star anymore—she’s a full-blown empire. From viral makeup routines to high-profile relationships, business ventures, and even a Dancing with the Stars debut, the 24-year-old influencer is everywhere. And in 2025, she’s bigger than ever.
So, what’s the latest with Alix? Who’s her boyfriend really? How much is she actually worth? And what’s next for her? Buckle up, because we’re diving deep into the world of Alix Earle—no fluff, just the real, unfiltered scoop.
The Love Story: Alix & Braxton Berrios
How It All Started
Alix and NFL wide receiver Braxton Berrios first crossed paths at a Miami party in February 2023. At the time, Berrios was fresh off a breakup with influencer Sophia Culpo, and rumors swirled that Alix might have been involved. But according to Alix, they were just friends… at first.
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By March 2023, things took a romantic turn when Berrios surprised her with a helicopter date—because when you’re dating an NFL player, regular dinners just won’t cut it. She spilled the details on Call Her Daddy, confirming they were official by November 2023.
The Drama (Because There’s Always Drama)
Of course, no influencer-NFL romance is complete without a little chaos. Sophia Culpo (Berrios’ ex) allegedly shaded Alix online, leading to fan theories about cheating. Both Alix and Braxton shut it down, insisting their relationship didn’t overlap with his past.
Fast-forward to 2025, and they’re still going strong—but with a twist.
The Living Situation (Sort Of)
In April 2025, Alix moved into Braxton’s Miami home… temporarily. Her lease was up, and she needed a place to crash between trips. But don’t expect her to turn into a traditional WAG (Wives and Girlfriends of athletes).
“I’m not moving to Houston full-time,” she clarified in a TikTok. “I love my life in Miami, and Braxton gets that.”
Still, she’s been spotted at his games (he’s now with the Houston Texans on a $2 million deal), and their playful dynamic is all over social media. (Case in point: Berrios comments “yee-haw” on her posts like a proud Texas transplant.)
Also See: Jim Irsay’s Ex-Wife and Family: Meet His Girlfriend and Three Children
Alix Earle’s Net Worth in 2025: How She Makes Millions
Forget “influencer money”—Alix is in the big leagues now. Her estimated net worth in 2025? A cool $8 million. And no, that’s not just from TikTok dances.
Where the Cash Comes From
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Sponsored Posts ($70K per Instagram, $450K per Story!)
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Brands like Amazon, Dior, and Tarte pay big for her endorsements.
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Even a single IG Story can fund a luxury vacation.
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Business Ventures
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She invested in SipMargs, a canned cocktail brand (because of course she did).
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Trademarks filed for “Earle Girls” (podcast) and “Gearles” (merch).
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Podcast & Media Deals
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Hot Mess was a hit, but she recently left Alex Cooper’s Unwell Network.
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Rumor has it she’s rebooting the podcast solo.
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Philanthropy (Because Giving Back Is Chic)
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Funds a scholarship at the University of Miami.
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Made Forbes’ 30 Under 30 in 2024.
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Latest Updates: What’s Alix Up To Now?
JUST IN: Alix Earle is heading to the ballroom for season 34 of “Dancing with the Stars” 💃 https://t.co/C8fw4CBEDG#DWTS@officialdwts pic.twitter.com/nMd4McORuN
— Good Morning America (@GMA) May 22, 2025
1. Dancing with the Stars (DWTS) 2025
Alix is officially joining Season 34—and she’s got the dance skills to back it up. (Remember her viral “Toxic” Britney Spears routine?) Fans are already betting she’ll make it to the finals.
2. SI Swimsuit Feature
She scored a spread in the 2025 Sports Illustrated Swimsuit Issue, cementing her status as a beauty and fashion icon.
3. Miami vs. Houston Life
While Braxton trains in Texas, Alix is keeping Miami as her home base. But expect plenty of jet-setting between the two.
4. What’s Next?
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A new podcast (without Unwell Network).
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Possible reality TV talks (though she’s playing it coy).
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More brand expansions—maybe even her own makeup line?
Also Read: What Was Jim Irsay’s Net Worth at the Time of His Death?
Final Thoughts: Why Alix Earle Is Unstoppable
Alix Earle isn’t just riding the influencer wave—she’s steering it. Between her relationship with Berrios, her skyrocketing net worth, and her relentless hustle, she’s proof that social media fame can turn into a legit empire.
And with DWTS on the horizon? 2025 might just be her biggest year yet.
So, what do you think? Will she win the mirrorball trophy? Will she and Braxton last? And most importantly—what’s her next million-dollar move?
Stay tuned, because Alix Earle isn’t slowing down anytime soon.
