Darryl Dwayne Granberry Jr., better known as DDG, is the Pontiac, Michigan native who’s been making waves in the digital and music worlds. By 2025, DDG has transformed from a high school dropout to a multi-millionaire mogul, with an estimated net worth of $8 million. But let’s dig into how he built this empire and why his story is one of hustle, creativity, and smart moves.
From YouTube to Stardom
I hate how ppl try to discredit DDG whenever he in contact with other big personalities. DDG is huge because of his hard work and is one of the last remaining ppl from the YouTube era. No ones matched Ddgs persistence in this game. I hope everyone strives for there goals like DDG pic.twitter.com/3KypbJIyAp
— Bobjohnny318🦉 (@Greyjohnny74982) April 27, 2025
DDG’s journey began on YouTube back in 2014. He started with pranks, skits, and vlogs under the name PontiacMadeDDG VLOGS, quickly gaining traction. By 2015, he had over a million subscribers, which led him to drop out of Central Michigan University to pursue content creation full-time. His main channel now boasts over 3.3 million subscribers and his music channel has over 3 million subscribers.
Music Career: From Viral to Platinum
Rolling loud 2025 ; DDG PERFORMING MOONWALKING IN CALABASAS pic.twitter.com/6ywnyCqPal
— Daily365 (@onadaily365) March 17, 2025
In 2018, DDG transitioned into music, signing with Epic Records and co-founding his own label, Zooted Music, in 2020. His breakout single, “Moonwalking in Calabasas,” featuring Blueface, went double platinum and peaked at #82 on the Billboard Hot 100. He followed up with hits like “Arguments” and “Elon Musk” featuring Gunna, solidifying his place in the rap scene.
Business Ventures: Beyond Music
DDG isn’t just about music and YouTube. He’s diversified his income streams through various ventures:
- Clothing Line: He launched PontiacMadeDDG, a clothing line that drops merch alongside his latest albums, tapping into the fashion market.
- Real Estate: DDG owns rental properties in Las Vegas, generating passive income and showcasing his investment savvy.
- Record Label: Through Zooted Music, he nurtures emerging talent, providing another stream of income and establishing himself as a record label owner.
Boxing: A New Arena
DDG boxing highlights vs Nate Wyatt (2021) pic.twitter.com/s0r6UmQfj4
— LANI ❦ (@___lovelani) October 15, 2023
In June 2021, DDG made his boxing debut against TikTok star Nate Wyatt at the Social Gloves: Battle of the Platforms event. He emerged victorious, adding another feather to his cap and showcasing his versatility as an entertainer.
How DDG Makes Money
DDG’s income comes from multiple sources:
- YouTube Ad Revenue: With over 7.5 million subscribers across his channels, DDG generates significant ad revenue.
- Music Sales and Streaming: Earnings from platforms like Spotify and Apple Music contribute to his wealth.
- Live Performances: Concerts and events add another layer to his financial success.
- Brand Endorsements: Collaborations with various brands enhance his income and public profile.
- Entrepreneurship: His clothing line and record label further bolster his financial portfolio.
Smart Investments
Beyond his direct income streams, DDG has made strategic investments to ensure long-term wealth:
- Real Estate: Owning rental properties provides steady passive income.
- Branding: His clothing line and record label not only generate income but also strengthen his brand identity.
Personal Life and Legal Matters
Halle Bailey has been granted a domestic violence restraining order against DDG, according to TMZ.
In her filing, she recalled instances of alleged physical abuse. pic.twitter.com/jWMrCBd21I
— Pop Base (@PopBase) May 13, 2025
In May 2025, DDG faced legal challenges when Halle Bailey, his ex-girlfriend and mother of his child, was granted a restraining order against him, citing allegations of physical and emotional abuse.
Future Outlook
With a growing presence in music, fashion, and digital media, DDG is well-positioned to continue expanding his wealth. His diverse ventures and strategic investments suggest a promising financial trajectory in the coming years.
DDG’s rise from a YouTube content creator to a multi-millionaire mogul is a credit to his hustle, creativity, and business acumen. By diversifying his income streams and making smart investments, he’s built a sustainable empire that goes beyond just music and videos. As he continues to evolve and adapt to new opportunities, DDG’s story serves as an inspiration to aspiring entrepreneurs and entertainers alike.
