Let’s talk about Sawyer Hemsley, the co-founder of Crumbl Cookies, the guy with a net worth soaring around $25 million, and the face behind one of America’s fastest-growing dessert empires. But beyond the cookies, the branding, and the business savvy, what about his personal life? Is there a Mrs. Hemsley? A partner sharing those late-night recipe tests or business strategy sessions? Well, here’s the scoop.
As of August 2025, Sawyer isn’t married. He doesn’t have a wife, and he’s not publicly tied to a husband either. But that doesn’t mean he’s flying solo. In fact, Sawyer’s life is deeply intertwined with family and creative partnerships, just not in the traditional romantic sense. Instead, his closest bonds are with his business collaborators, his family, and yes, even his dogs. So, let’s dive into the two biggest partnerships that define his world: family and business.
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Family: The Original Support System
Sawyer Hemsley’s family isn’t just a backdrop to his success; they’re active participants in it. Growing up in Preston, Idaho, he was surrounded by a family that valued baking and entrepreneurship. His grandmother was a talented baker, and his mom, Laurie, kept that tradition alive, whipping up cookies and desserts that later inspired Crumbl’s iconic flavors. When Sawyer and his cousin Jason McGowan first floated the idea of starting a cookie delivery service in 2017, the family reaction was… less than enthusiastic. Seriously, they thought it was “the dumbest thing.” But once Crumbl took off, the Hemsleys became its biggest champions.
I am deeply honored and grateful to have received the Distinguished Alumni Award from Utah State University, a place that holds a special place in my heart.
My time at USU shaped me into the person I am today, and I am proud to be a part of this incredible community. Thank you… pic.twitter.com/ek6hEbsPHj
— Sawyer Hemsley (@sawyerhemsley) March 23, 2023
Today, Sawyer’s parents, Laurie and Lance, run several Crumbl franchises. His sister Laken owns a store in St. George, Utah, and his brother Brett helps develop new cookie recipes. Even his brother Channing works in franchise sales. Talk about a family affair! Sawyer’s personal life is deeply embedded in these relationships. He’s shared stories about his dogs, Nilla and Peanut—so much so that one of Crumbl’s cookies, the Nilla Bean Cupcake, was inspired by his furry friend. And while he might not have a romantic partner, he’s never alone. Family is his rock, and they’ve been with him every step of the way.
Business Partners: The Dynamic Duo
If there’s one person who’s been as crucial to Sawyer Hemsley’s journey as family, it’s his cousin and business partner, Jason McGowan. These two aren’t just co-founders; they’re a team that balances each other out. Jason handles the tech and operational side of Crumbl, while Sawyer focuses on branding, marketing, and that irresistible weekly rotating menu. Their partnership started in 2017 with a single chocolate chip recipe and a dream—and today, Crumbl has over 1,100 stores and a billion-dollar revenue stream.
Their bond goes beyond business. Jason once drove two hours just to satisfy a craving for their own cookies—that’s how much he believed in their product. And when Sawyer was recognized with awards like Utah Valley Magazine’s 40 Under 40, Jason was right there cheering him on. Sawyer’s social media is filled with shout-outs to Jason, calling him “my partner in crime.” It’s a partnership built on trust, shared vision, and a lot of trial and error (remember, it took them six months to perfect that chocolate chip cookie recipe!)
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So, no, there’s no wife, husband, or any spouse in the picture—but Sawyer Hemsely’s life is rich with meaningful connections. From family to business allies, he’s built a support system that fuels his creativity and drive. And who knows? Maybe someday a romantic partner will join the mix. But for now, Sawyer seems perfectly content sharing his success with the people who’ve been there from the start.
