Let’s talk about Hailey Bieber’s net worth in 2025 because, wow, has this woman leveled up. From strutting down runways to building a beauty empire, Hailey’s financial glow-up is the stuff of dreams. The big news? Her skincare brand, Rhode, was acquired by e.l.f. Beauty for a jaw-dropping $1 billion. Yeah, you read that right—billion with a B. But here’s the kicker: that deal didn’t just pad her bank account; it reshaped her entire financial future, her marriage dynamics, and even her place in the celebrity power rankings. Buckle up, because this story is wilder than a season finale of Succession.
Previously, we discussed Hailey’s plastic surgery, nose job, and weight gain.
The Rhode Deal: Breaking Down the Billion-Dollar Payday
So, how does a $1 billion sale actually translate to Hailey’s net worth? It’s not like she woke up to a Scrooge McDuck-style vault of cash. The deal was structured in layers: $600 million in cold, hard cash upfront, $200 million in e.l.f. Beauty stock, and another $200 million tied to performance goals over the next three years.
Hailey Bieber’s Rhode skincare brand has been acquired by elf Beauty for $1 BILLION. pic.twitter.com/zWu0GXnLPL
— Pop Base (@PopBase) May 28, 2025
But here’s the real tea: Hailey didn’t own 100% of Rhode. While her exact stake isn’t public, estimates suggest she held between 50% and 70% of the company. That means her cut likely landed somewhere in the $300–$500 million range before taxes and other deductions. Celebrity Net Worth pegs her current fortune at around $300 million, which—let’s be real—is still obscene money.
What’s fascinating is how this deal flipped the script on her marriage’s financial dynamics. Justin Bieber, her husband and a global pop icon, is reportedly worth $200–$300 million. That means Hailey’s now the richer half of the Bieber duo—a plot twist no one saw coming back in their Baby days. And she’s not just cashing out; she’s staying on as Rhode’s Chief Creative Officer and Head of Innovation, ensuring the brand keeps her fingerprint while scaling globally. Talk about having your cake and eating it too.
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Beyond Rhode: Hailey’s Multi-Hyphenate Money Moves

Rhode might be the crown jewel, but Hailey’s wealth isn’t a one-hit wonder. Before she was a beauty mogul, she was a sought-after model, working with heavyweights like Ralph Lauren, Tommy Hilfiger, and Versace. Those gigs weren’t just for clout; they reportedly earned her $10 million a year at her peak. Then there’s the endorsement game—L’Oréal, Adidas, and YSL Beauty all paid up to slap her face on their campaigns, adding another $5 million annually to her coffers. Oh, and let’s not forget her TV stint co-hosting Drop the Mic, which padded her resume and her wallet.
But here’s where it gets really interesting: real estate. Hailey and Justin own a Beverly Hills mansion they scooped up for $25.8 million and a Palm Springs-adjacent vacation home for $16.6 million. Combined, their property portfolio is worth over $40 million—a solid chunk of change that’s basically a safety net made of marble and infinity pools. And let’s talk about that upgraded engagement ring Justin gave her in 2024: an 18-carat diamond worth $1.5 million. Because nothing says “I love you” like a rock that could fund a small country.
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The bottom line? Hailey Bieber’s 2025 net worth isn’t just about the Rhode deal—it’s about a decade of hustle, smart investments, and a knack for turning her name into a brand. She’s not just Justin’s wife; she’s a self-made powerhouse who out-earned her pop-star husband. And with Rhode’s next chapter just beginning, this might only be the opening act. So, next time someone asks, “Who’s the richer Bieber?” you know the answer. Spoiler: It’s Hailey, and she’s just getting started.